The collage is the provisional syntax of creative synthesis, a mass syntax. The collage is the assembly of simultaneity, a general totem…. Technology is achieving such sophistication that it starts to require the year zero of a NEW BARBARISM to unblock its pores. Society is ever more rich, life is ever more poor. . . . Today’s models of consumption are the models of production 40 years ago … This is the time of PRODUSUMERISM. The student is for the university what the worker is for the factory. The student is the information worker. Students in the [political and ideological] superstructure are still copying the old models of struggle of worker in the [economic] base. [This is the time of] PRODUSUMERISM. The world of consumption is superseded by the world of information, where the decisive battle will take place. NEW BARBARISM: an open field for the new models of the information war. The elites, especially the academic ones, are rotten with stupidity: every new [produsumer] barbarian knows more than them. It is not necessary to wait until everyone owns a motor car for the new culture to be born. Ownership is for the world of things, culture is for the world of signs. The artist is the language designer, even if — and especially if — they’re marginalised. This is the [time of the] artistic guerrilla…. Collective joy is the final vindication: intimacy in deep harmony. Beyond ciphers. And against the [tyranny of the] $$.

– Décio Pignatari, Contracomunicação, p. 27, quoted in Richard Barbrook. The Class of the New. London: OpenMute, 2006, p. 76.