If the effect of the medium is the same, whoever controls or uses it, and whatever apparent content he may try to insert, then we can forget ordinary political and cultural argument and let the technology run itself. It is hardly surprising that this conclusion has been welcomed by the ‘media-men’ of the existing institutions. It gives the gloss of avant-garde theory to the crudest versions of their existing interests and practices, and assigns all their critics to pre-electronic irrelevance. Thus what began as pure formalism, and as speculation on human essence, ends as operative social theory and practice, in the heartland of the most dominative and aggressive communications institutions in the world.

Raymond Williams. “Effects of the Technology and Its Uses.” In Television: Technology and Cultural Form. [Middletown, Conn.] Hanover, NH: Wesleyan University Press University Press of New England, 1992: 128.