More and more the mnemonic function of the museum is given over to the electronic archive, which might be accessed anywhere, while the visual experience is given over not only to the exhibition-form but to the museum-building as spectacle – that is, as an image to be circulated in the media in the service of brand equity and cultural capital. This image may be the primary form of public art today.

– Hal Foster. Design and Crime (And Other Diatribes). New York: Verso, 2002: p. 82.

“[In our era] the computer screen [becomes] the ultimate window, but a window [that] not so much allow[s] you to receive data as to view the horizon of globalization, the space of  its accelerated virtualization…”

Paul Virilio, The Information Bomb, trans. Chris Turner (London: Verso, 2000), 16.

“But  while architectural changes in the window were coincident with changes in perspective in modern painting early in the twentieth century, the media of film and television retained  a perspectival frame through the “modern” period. The moving image offered  multiple perspectives through the sequential shifts of montage and editing; yet, aside from a few historical anomalies, it has only been with the advent of digital imaging technologies  and new technologies of display in the 1990s that the media “window” began  to include multiple perspectives within a single frame.

Now, a variety of screens — long and wide and square, large and small, composed of grains, composed of pixels — compete for our attention without any (convincing) arguments  about hegemony.”

Anne Friedberg, “The Virtual Window” in Rethinking Media Change: The Aesthetics of Transition, ed. David Thorburn and Henry Jenkins. (Cambridge, MA: MIT Press, Kindle Edition, 2003), 4710-4714. (Cambridge, MA: MIT Press, Hardcover Edition, 2004), pp. 347-348.

… if the medium–whether print or television–is the cause, all other causes, all that men ordinarily see as history, are at once reduced to effects.

Raymond Williams. “Effects of the Technology and Its Uses.” In Television: Technology and Cultural Form. [Middletown, Conn.] Hanover, NH: Wesleyan University Press University Press of New England, 1992: 127.

If the effect of the medium is the same, whoever controls or uses it, and whatever apparent content he may try to insert, then we can forget ordinary political and cultural argument and let the technology run itself. It is hardly surprising that this conclusion has been welcomed by the ‘media-men’ of the existing institutions. It gives the gloss of avant-garde theory to the crudest versions of their existing interests and practices, and assigns all their critics to pre-electronic irrelevance. Thus what began as pure formalism, and as speculation on human essence, ends as operative social theory and practice, in the heartland of the most dominative and aggressive communications institutions in the world.

Raymond Williams. “Effects of the Technology and Its Uses.” In Television: Technology and Cultural Form. [Middletown, Conn.] Hanover, NH: Wesleyan University Press University Press of New England, 1992: 128.

Let us … look at that land, where, although not perhaps its birthplace, the cinema found the soil in which to grow to unprecedented and unimagined dimensions.

We know from whence the cinema appeared first as a worldwide phenomenon. We know the inseparable link between the cinema and the industrial development of America. We know how production, art and literature reflect the capitalist breadth and construction of the United States of America. And we also know that American capitalism finds its sharpest and most expressive forms in the American cinema….

[Yet] in the [American] metropolis, … the high-powered automobiles are so jammed together that they can’t move much faster than snails creeping from block to block …. As you make your merely minute progress amidst a tightly packed glacier of other humans, sitting in similarly high-powered and imperceptibly moving machines, you have plenty of time to ponder the duality behind the dynamic face of America, and the profound interdependence of this duality in everybody and everything American…. as your eyes wander over the smooth surfaces of the skyscrapers …. you suddenly realize what “trick” the skyscrapers play on you: although they have many floors, each floor is quite low. Immediately the soaring skyscraper appears to have been built of a number of small-town buildings, piled up on top of each other….

The threads of both Americas are interwoven in the style and personality of [D.W.] Griffith–as in the most fantastic of his own parallel montage sequences.

– Sergei Eisenstein. Film Form: Essays in Film Theory. Translated by Jay Leyda. New York: Harcourt, 1979, pp. 195-198.