utopia


The collage is the provisional syntax of creative synthesis, a mass syntax. The collage is the assembly of simultaneity, a general totem…. Technology is achieving such sophistication that it starts to require the year zero of a NEW BARBARISM to unblock its pores. Society is ever more rich, life is ever more poor. . . . Today’s models of consumption are the models of production 40 years ago … This is the time of PRODUSUMERISM. The student is for the university what the worker is for the factory. The student is the information worker. Students in the [political and ideological] superstructure are still copying the old models of struggle of worker in the [economic] base. [This is the time of] PRODUSUMERISM. The world of consumption is superseded by the world of information, where the decisive battle will take place. NEW BARBARISM: an open field for the new models of the information war. The elites, especially the academic ones, are rotten with stupidity: every new [produsumer] barbarian knows more than them. It is not necessary to wait until everyone owns a motor car for the new culture to be born. Ownership is for the world of things, culture is for the world of signs. The artist is the language designer, even if — and especially if — they’re marginalised. This is the [time of the] artistic guerrilla…. Collective joy is the final vindication: intimacy in deep harmony. Beyond ciphers. And against the [tyranny of the] $$.

– Décio Pignatari, Contracomunicação, p. 27, quoted in Richard Barbrook. The Class of the New. London: OpenMute, 2006, p. 76.

… the Nazis … mass-distributed images of [Albert] Speer’s models in the form of postcards. The monumental effect of architecture could just as easily, perhaps even better, be achieved, say, by a high-angle, totalizing image of architecture. No need to even build the real thing. For years after the war, many Germans mistakenly believed that Speer’s Berlin projects had actually been built and then destroyed in the last stages of the war.

Thus fifty and some years later, our own monumental seduction may be no longer tied up with real built space at all, certainly not with the mammoth shopping malls in the middle of nowhere, nor with international airports and their mass circulation of people and commodities, both of which are physically uncoupled from the traditional site of public space: the living city. No wonder, then, that some will look for the new public space on the Internet, our very own monumental seduction that holds the promise of conquering both time and space and that gives new meaning to McLuhan’s phantasm of an electronically unified global culture. Monumentality today may all be in cyberspace and the information highway. The Germans, at any rate, in seamless and oblivious continuity with another monumental Nazi project – the building of the Autobahn – call it Infobahn, and Deutsche Telekom, in a recent ad in the New York Times, has described without hesitation as the ‘fast lane to the future’. Monumentality is alive and well. We may in fact have to consider a monumentality of miniaturization, for the world wide web is in principle the most gigantic undertaking of our age, as promising to some and threatening to others as any monumentalism has ever been.

– Andreas Huyssen. “Monumental Seduction: Christo in Berlin.” In Present Pasts: Urban Palimpsests and the Politics of Memory. Stanford, Calif: Stanford University Press, 2003: 47-48.

… in fascism, power had to express itself visually ….  the fascist aesthetic itself reflected the needs and hopes of contemporary society, …  the so-called superstructure was in reality the means through which most people grasped the fascist message, transforming politics into a civic religion.

… The ideal of beauty was central to this aesthetic, whether that of the human body or of the political liturgy. The longing for a set standard of beauty was deeply ingrained in the European middle classes, and the definition of the beautiful as the ‘good, the true, and the holy’ was an important background to the fascist cult.

… what seemed at first glance to have no possible connection to politics became politically charged through the connection between art, beauty and truth which lay readily at hand to be used by modern political movements.

… a certain public standard of beauty reigned all over Europe, one which fascism was to annex as its own. The rediscovery of classical antiquity in the eighteenth century set a standard of beauty which never lost its attraction for the educated [in many European countries in the interwar period who] saw it as their own particular heritage. They valued classical beauty of form whether of the human body or, to a lesser extent, of official architecture, as close to the sublime.

… it was the strength of fascism in general that it realized, as other political movements and parties did not, that with the nineteenth century Europe had entered a visual age, the age of political symbols, such as the national flag…. The populism of fascism helped the movement to arrive at this insight; the need to integrate the masses into a so-called spiritual revolution which represented itself through a largely traditional aesthetic.

… this aesthetic formed a bridge between the public and the private sphere…. The creation of modern stereotypes as standardized mental pictures which encompassed the whole human being, body and soul, was something new at the beginning of the nineteenth century…. Aesthetics played a determining role in stereotyping: every man must aspire to a classical standard of beauty, and as he built and sculptured his body (and we must remember the part played by physical exercise in the aesthetics of fascism), his mind would come to encompass all the manly virtues which the fascists prized so highly.

… significantly, such a body was not merely a fascist symbol, but one which had already been adopted by society at large. Here we are at the intersection between traditional, normative society, and fascist aesthetics; here the social and the aesthetic were not strictly separate one from another. The beautiful male body … projected both self-control in its posture and virility in the play of its muscles; it symbolized both the dynamic and the discipline which society wanted and needed. Here, order and progress, often in conflict, were reconciled through the symbolism of the male body …

Through stereotypes, fascism worked not only with abstract symbols but with living human symbols as well. The true fascist man must through his looks, body, and comportment, project the ideal of male beauty. Men of flesh and blood were given a symbolic dimension, a fact which added to the fascist appeal. Here was an aesthetic which was not confined to the public realm, but one which penetrated daily life.

… Aesthetics shaped the fascist view of man, of his surroundings and of politics. It was a cement which held fascism together.

George L. Mosse. “Fascist Aesthetics and Society: Some Considerations.” Journal of Contemporary History 31, no. 2 (1996): 245-52.

It makes sense … to reconsider nostalgia not as blindness but as sightfulness, which completes the modern experience of time with its insistent perception of disaster and its empathy to strangers stranded in the present.

Peter Fritzsche. “Specters of History: On Nostalgia, Exile, and Modernity.” The American Historical Review 106, no. 5 (2001): 1592.